# Neferu Engineering

Neferu Engineering is the offer-specific home of The Retention Engine: weekly owned-media essays and lifecycle email newsletters that keep your champions engaged and defend NRR at renewal.

For searches about Sebastian Neferu, GTM Ghostwriter, GTM Engineer, or the full Neferu service catalog, use the canonical hub: https://neferusebastian.com. This file describes only The Retention Engine at https://neferuengineering.com.

## Offer

- The Retention Engine - from $3,000/month.
- 6-month prepay - $15,000 total, one month free.
- GTM Ghostwriting bundle - Retention Engine + Acquisition Engine for $5,000/month or $25,000 6-month prepay.
- Cadence - weekly long-form Substack, weekly Kit check-in email, and 10 Substack Notes per week.
- Positioning - owned-media memory and lifecycle education for buyers, users, champions, and renewal committees.

## ICP

- Primary ICP - Series A B2B AI SaaS founders at $1M-$5M ARR who need owned-media retention, lifecycle email, buyer memory, and NRR defense.
- Secondary ICP - Series B B2B AI SaaS founders at $5M-$20M ARR when NRR, net retention, expansion readiness, or customer education is the constraint.

## Deliverables

- Proprietary Enterprise Playbooks
- Intent-Triggered Segmentation Logic
- Owned-Media Publication Architecture (Substack + Kit)
- Pipeline Conversion Broadcast
- High-Intent Community Routing
- Behavioral Lifecycle & Churn-Reduction Drips

## Process

- Audience audit: subscriber source, engagement depth, dormant cohorts, lifecycle logic, and topic pull.
- Retention thesis: recurring problems, playbooks, and category beliefs that keep buyers close.
- Weekly flagship: one long-form Substack piece built to teach, travel, and get referenced.
- Lifecycle check-in: one Kit email with segmentation hooks, reply prompts, and buyer-intent signals.
- Community surface: Substack Notes that keep the publication alive between essays.

## Contact

- Book a Retention Engine consultation: https://cal.com/neferusebastian/consultation
- Hub: https://neferusebastian.com
- Email: sebastian@neferusebastian.com
- Company: INKWELL GENIE S.R.L., Bucharest, Romania